becausebirds.com

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Description

becausebirds.com is a self-hosted WordPress blog launched in 2013. It often has a tech focus and is written to be accessible to new and seasoned birders alike.

History

Because Birds has been a passion project of mine since 2013. It began as a Tumblr blog in March 2013. After finding a humor niche and growing a large audience there, I yearned for more. I wanted my own place to write, be creative, and sharpen my technical skills. Christmas of that year, my previous companion gifted me a WordPress blog that he set up, which would get me started with formal blogging. I transferred my domain to the new WordPress and got to work.

Focus

Since launch, Because Birds has grown and evolved as I've gotten deeper into my birdwatching hobby. I write about my birding experiences & trips, reviews, guides, and anything else that sparks my curiosity. Whatever I'm feeling inspired by at the moment is a candidate for a new blog entry.

Monetization

The blog has been monetized in various ways throughout the years, with the goal of at least covering the costs of operations and ongoing maintenance.

Display ads

Initially, Google AdSense display ads were shown throughout the site. The traffic was fairly minimal at the time, and these ads brought in pennies at the expense of the website loading slower and looking spammy. Display ads were quickly removed after a few months to improve the visitor experience. To be honest, even with the traffic I get today, ads would still not be worth the compromise to the viewership.

Affiliate marketing

Affiliate marketing, which is linking to products sold by third-party resellers (mainly Amazon in this case) was a great fit for this blog. When visitors click an affiliate link and make a purchase, a small commission is earned by the referrer. This monetization method is a good fit for the website because it is unobtrusive and can be organically included in content without being detrimental to the experience.

Because Birds' approach to affiliate marketing has always been to only link to products I have had a personal positive experience with and would recommend to birder friends. The exception to this is the blog's Birdwatcher Gift Ideas page. While I have personal experience with a lot of these products, many are found through my own research on what may make good gifts for birdwatchers.